Salesforce Expands Partnership with Saks Fifth Avenue

Transforming Digital and In-Store Customer Experiences

Salesforce, the global leader in Customer Relationship Management (CRM), has announced the expansion of its partnership with Saks Fifth Avenue, one of the world's leading luxury retailers. This extended partnership aims to revolutionize customer experiences across all channels, both online and in-store.

Enhanced Digital Engagement

Through the expanded partnership, Saks Fifth Avenue will leverage Salesforce's Commerce Cloud to enhance its e-commerce platform. This integration will provide Saks with a unified view of customer data, enabling personalized shopping experiences tailored to each customer's preferences and behaviors. Customers can expect seamless browsing, easy checkout processes, and personalized recommendations based on their past purchases and browsing history.

Personalized In-Store Experiences

The partnership also extends to Saks Fifth Avenue's physical stores. Salesforce's Retail Cloud will be deployed to connect customer data across all channels, including in-store purchases, online orders, and customer service interactions. Equipped with this data, Saks associates will gain a 360-degree view of each customer, allowing them to deliver highly personalized in-store experiences.

Salesforce's solutions will empower Saks Fifth Avenue associates with real-time access to customer information, such as purchase history, preferences, and loyalty status. This enables tailored recommendations, proactive assistance, and seamless transitions between online and in-store shopping.

Data-Driven Insights and Analytics

The expanded partnership places a strong emphasis on data-driven insights and analytics. Salesforce's Marketing Cloud and Tableau will provide Saks Fifth Avenue with a comprehensive suite of tools for customer segmentation, targeted marketing campaigns, and performance measurement. By leveraging this data, Saks can gain a deeper understanding of customer behavior, preferences, and trends, enabling them to make informed decisions and optimize their marketing strategies.

Salesforce's advanced analytics capabilities will also empower Saks Fifth Avenue to track key performance indicators (KPIs) and measure the effectiveness of its digital and in-store initiatives. These insights will drive continuous improvement and ensure that Saks remains at the forefront of delivering exceptional customer experiences.

Quotes:

"Our partnership with Salesforce has been instrumental in our digital transformation journey," said Marc Metrick, President and CEO of Saks Fifth Avenue.

"We are excited to expand this partnership and leverage Salesforce's industry-leading solutions to further enhance customer experiences across all channels. Our goal is to create seamless, personalized, and memorable shopping experiences that exceed customer expectations."

"Salesforce is proud to expand our partnership with Saks Fifth Avenue and support their vision of delivering exceptional customer experiences," said Rob Garf, EVP and GM of Retail and Consumer Goods at Salesforce.

"Our solutions will empower Saks Fifth Avenue to connect with customers on a deeper level, gain actionable insights, and drive innovation across their entire business."